Take a test ride of the most in-demand media tech of 2024
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Powered by the world's largest human attention database
Introducing attentionPLAN®, the world’s most sophisticated human attention-based media planning tool. Built on the largest and most robust human attention dataset, spanning 600 million real human data points captured from over 15 of the most competitive ad markets across the globe.
With its complex machine learning and optimisation core, attentionPLAN® can create detailed media plans in just a matter of clicks, removing hours of tedious and repetitive work while helping you understand the potential attention opportunity for your next campaign.
Amplified Intelligence © Copyright 2023
Jane Smith
Content Strategist
About Amplified Intelligence
Amplified Intelligence is the global source for attention measurement.
We have changed the way attention metrics can be defined, predicted and measured, through robust data capture, across all major device types and platforms.
We offer a suite of attention-based products that help digital marketers managing large ad spends to optimise their branding campaigns for better ROI.
Follow us for more.
You will learn:
- What are attention metrics
- Why attention metrics are joining reach, impressions and CPM as critical values to understand ad success
- The three types of attention
- How active attention relates to market share
- How attention translates to short-term lift and long-term lift
- About the attention hierarchy
- How to start using attention metrics in your marketing
attentionPLAN® has a host of industry-leading features built in, allowing you to easily build, iterate and optimise media plans that will exceed your expectations.
Features include:
- Scientific media predictions fuelled by over 600M human attention datapoints
- Ability to build full campaigns and scenarios in just a few clicks
- Freedom to different campaign objectives per scenario
- Access to detailed and granular media mix scenario plans
- Ability to set attention-based campaign tolerance
- Maintain channel-level spending
- Utilise highly informative
Attention-Adjusted® Reach Curve functionality - Quick and easy exporting function
Try attentionPLAN® for free
attentionPLAN® features
It can help you discover what ad inventory will deliver the best attention-led outcomes for your campaigns. It gives you detailed insights into the advertising channels, ad formats, ad types and devices that will help generate greater return on your investments.
Whether it’s planning campaigns across social media, TV, open web, CTV or BVOD - attentionPLAN® can show you where the optimum active attention lives and how much increased campaign performance you can expect to generate when planning for attention.
Sign-up today and you’ll be able to upload an existing media plan and have the attentionPLAN® optimisation engine provide you with the expected attention performance in-line with the channel mix, formats and objectives you’ve selected.
Take a test ride of the most in-demand media tech of 2023
Ready to take the plunge and discover the power of attention metrics in your media strategies?
Say goodbye to wasted ad spend, misused budget and unnecessary asset development by only planning
and buying media that will truly deliver results.
Ready to take the plunge and discover the power of attention metrics in your media strategies?
Say goodbye to wasted ad spend, misused budget and unnecessary asset development by only planning and buying media that will truly deliver results.
A media planning tool unlike any other